According to this site which claims to be able to surface the first tweet on any subject, the first two tweets about Uber surge pricing were these:

Er... did you folks also get this Halloween Uber pricing surge email? What's it really trying to say?
— Mark Bao (@markbao) October 26, 2011

Surge pricing for #halloween? Interesting, but initial thought is not a fan @Uber_SF. Maybe Uber stations would have been better.
— Catherine Martin (@catherineelan) October 26, 2011

The first wonders what surge pricing is, and then the second, coming just five minutes later, complains about it. A succinct and perfect summary of the public reception to surge pricing for the history books.

We live in glorious times, when the time to the inevitable backlash approaches zero.